Thoughts from the CEO
Chances are, if you have a website, it will be getting some traction especially this holiday season. That means you need incredible content. You want content that informs your ideal customer on the things they need to know prior to making a purchase. Content that advises them on what to expect when buying from you is also important. Lastly, your content can shape their buying process when you tell them what's important to look for.
If you’re a woman who owns a business and you’d like to apply for federal contracts, getting officially certified as a woman - owned business is essential. The federal government’s goal is to award at least 5% of its contracts to women-owned small businesses each year. While the certification process may seem daunting, it’s not that difficult if you know the basic application rules and materials needed.
There are many reasons to support small business this coming year and beyond but the average person may not even know why it’s so important to support small business. I want to help them understand.
If you participated in small business season—a push to support small businesses during the holidays—we hope you experienced a significant uptick in sales. If you did, you may be wishing that this kind of support, caring, and revenue could continue throughout the year. It can. You just need to leverage the momentum you already built.
Christina R. Metcalf
Our metal has certainly been tested this year. Many are fatigued and stressed juggling responsibilities, worries, and fear like they were part of the job description. But this is not sustainable. Here are 13 things every business owner needs to hear right now!
Instagram Live is an increasingly popular tool for connecting businesses with audiences in real time. Not only does it allow your followers to see a less filtered and more natural side to you and your business, but it also provides them with a valuable opportunity to ask you questions in real time and really engage with your business. Here are top 5 tips to help businesses plan and deliver a successful and engaging Instagram Live broadcast.
Do you have dreams about owning your own business or becoming part of the gig economy? Making your own hours? Working from wherever you want? Then you’re not alone.
Christina R. Metcalf